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Reaching Every Marketer on Earth - Can PPC Help Scale Inbound?


Reaching Every Marketer on Earth - Can PPC Help Scale Inbound?
Soooo...I spent a lot of Inbound.org's $$$ last month, I took a lot of chances, tried a lot of things... and the results may surprise you. Welcome to my PPC ad experiment. There are many factors that can contribute to the success of an ad (e.g., copy & targeting), but the visual image(s) can have a huge impact too. They can support the ad, or even mislead the viewer... 



...so which of these images do you think performed best in May? 
Reaching Every Marketer on Earth - Can PPC Help Scale Inbound?


I'm figuring out if PPC is effective in bringing new members into this community so the following questions will be answered in the next several posts. Stay tuned:

  1. Can PPC help find new job postings and help bring in those looking for work?
  2. What ads work best?
  3. What countries can or should we target?
  4. What is "the Truth" in terms of stats? 

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