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Podcast/article publicated in: August 2015
Harry Hawk talks with early YouTube phenom Adam Schleichkorn. Adam has had several YouTube channels over the years (with a combined more than 54 Million views). His current channel, isthishowyougoviral, was started in May 2012 and has 5,470 subscribers and more than 4.8 Million views at the time this blog is being written.
HiddenTrackTV2 has 18k subscribers and 34.7 Million views, HiddenTrack12 has 5.4k subscribers and 12.5 Million views. AwesomeAnimals has 1.6k subscribers and 1.7 Million views. Adam started YouTubing while in graduate school and credits Patrick J. Aievoli, who is the Director of the Interactive Multimedia Arts Program at LIU for convincing him to capitalize on his early YouTube 'fame."
Listen to this episode:
(The early days of YouTube with Adam Schleichkorn)
Join Harry and Tommy for a farm fresh 1 hour and 40 minute conversation that will leave you wanting to quit your marketing job so you start a farm (just so you can create the marketing for it).
While being interviewed by Harry Hawk Mr. Alderman expressed interest in Podcasting and has subsequently created a podcast. It is clear that he has a spirit of exploration and is eager to try and experiment with new modes of communication.
Harry and Tommy talk about Chickens, American Guinea Hogs, and the power of social media. Tommy lives with his family on land that has been in his family for generations. At the time his post has been made Adlerman Farms has more than 1.3 million views on YouTube, about 7k subscribers and nearly 12k views of their channel's welcome message.
You can consider that this is more views, subscribers and in general "engagement" than much larger or more famous companies/brands. For example Walgreen's has only 3,988 subscribers (but 5 Million views), and competitor Rite Aid 1,018 subscribers • 746,370 views. Radio Shack has 9,495 subscribers • 571,289 views (there are many of their commercials shared by other channels; it's hard to find their channel directly).
In the world of burgers it's no better: The Shake Shack (newly public global burger brand: 371 subscribers • 34,520 views. Of course 5 Guys Burgers (there are tons of fan videos & fan reviews) but for their own channel: 39 subscribers • 9,732 views. Burger King has of 37,911 subscribers but only 666,737 views about 1/2 of Alderman Farms 1.3 Million.
Links:
Alderman Farms on PinterestAlderman Farms on FacebookAlderman Farms on Google+
