Smart Marketers Have Turned To Video Storytelling

This is an overtime conversation with Felix Cha from Unbounce.com. Felix started off wanted to be a dentist but his hobby of making videos quickly became his full time job. This episode is the overtime conversation between myself and Felix. The first part of this interview is a Q&A based interview that has been published on the FIR Podcast Network.  

Video tells a story but so do pictures and words. Video has that super sexy reputation and it gets misused. Felix Cha talks about putting video out that can explain complex features, problems or concepts. His thesis is that every video should be custom produced to perform its own specialized mission.

To give this interview Felix took time off from his work preparing videos in support of the Call-To-Action (CTA) Conference which runs September 13-15 in Vancouver. This conference is produced by Felix’s employer Unbounce.com.

Unbounce.com helps businesses (large and small) create dynamic, A/B tested landing pages. Felix’s role as a visual storyteller is complex because the complexity of landing page and all of the prior messaging (PPC, Posts, Emails) that was needed to bring the user to the landing page must not only align with each other (e.g., Email < -- > Landing Page CTA) but the video must align with those and bridge them (e.g, Email < -- > Video < -- > Landing Page CTA).

The optimization of landing pages can yield huge results for a business. The difference between 1% and a  5% conversation rate is super significant. Felix excels in creating these types of stories.

LINKS:

https://twitter.com/fhjcha

http://unbounce.com/

http://www.calltoactionconf.com/

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Farming with Youtuber Tommy Alderman

Join Harry and Tommy for a farm fresh 1 hour and 40 minute conversation that will leave you wanting to quit your marketing job so you start a farm (just so you can create the marketing for it). 

While being interviewed by Harry Hawk Mr. Alderman expressed interest in Podcasting and has subsequently created a podcast. It is clear that he has a spirit of exploration and is eager to try and experiment with new modes of communication.   

Harry and Tommy talk about Chickens, American Guinea Hogs, and the power of social media. Tommy lives with his family on land that has been in his family for generations. At the time his post has been made Adlerman Farms has more than 1.3 million views on YouTube, about 7k subscribers and nearly 12k views of their channel's welcome message. 

You can consider that this is more views, subscribers and in general "engagement" than much larger or more famous companies/brands. For example Walgreen's has only 3,988 subscribers (but 5 Million views), and competitor Rite Aid 1,018 subscribers • 746,370 views. Radio Shack has 9,495 subscribers • 571,289 views (there are many of their commercials shared by other channels; it's hard to find their channel directly).

In the world of burgers it's no better: The Shake Shack (newly public global burger brand: 371 subscribers • 34,520 views. Of course 5 Guys Burgers (there are tons of fan videos & fan reviews) but for their own channel: 39 subscribers • 9,732 views. Burger King has of 37,911 subscribers but only 666,737 views about 1/2 of Alderman Farms 1.3 Million. 

Links:

Alderman Farms on PinterestAlderman Farms on FacebookAlderman Farms on Google+

The first 20 minutes of this episode appears on the FIR Podcast Network as BUILDING FENCES WITH YOUTUBE YC EPISODE 0001 --  this episode of Talking About Everything is the entire conversation nearly raw and uncut. 

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