Smart Marketers Have Turned To Video Storytelling

This is an overtime conversation with Felix Cha from Unbounce.com. Felix started off wanted to be a dentist but his hobby of making videos quickly became his full time job. This episode is the overtime conversation between myself and Felix. The first part of this interview is a Q&A based interview that has been published on the FIR Podcast Network.  

Video tells a story but so do pictures and words. Video has that super sexy reputation and it gets misused. Felix Cha talks about putting video out that can explain complex features, problems or concepts. His thesis is that every video should be custom produced to perform its own specialized mission.

To give this interview Felix took time off from his work preparing videos in support of the Call-To-Action (CTA) Conference which runs September 13-15 in Vancouver. This conference is produced by Felix’s employer Unbounce.com.

Unbounce.com helps businesses (large and small) create dynamic, A/B tested landing pages. Felix’s role as a visual storyteller is complex because the complexity of landing page and all of the prior messaging (PPC, Posts, Emails) that was needed to bring the user to the landing page must not only align with each other (e.g., Email < -- > Landing Page CTA) but the video must align with those and bridge them (e.g, Email < -- > Video < -- > Landing Page CTA).

The optimization of landing pages can yield huge results for a business. The difference between 1% and a  5% conversation rate is super significant. Felix excels in creating these types of stories.

LINKS:

https://twitter.com/fhjcha

http://unbounce.com/

http://www.calltoactionconf.com/

Download this episode!