Dennis Yu knows Facebook Marketing
The fine folks (Neville & Shel) over at the FIR Podcast Network have been entertaining my own musing on the paid, targeted, and re-targeted uses of Facebook for years. They were kind enough introduce me to Dennis Yu who is the CTO (and Co-Founder) at BlitzMetrics.Talking With Dennis About Reach
You will hear a lot of people "projecting" their opinions on Facebook's motives for offering paid reach and the reports that organic reach is down. To most it is a conspiracy theory; Dennis (and I) believe that the truth is far different; that Facebook is putting users first and quality organic content still has amazing reach.
Don't forget to Target, Re-Target and Boost
Dennis spend a lot of time talking to me about the ins & outs of targeting, re-targeting, and the use of micro efforts that can reach as few as a few hundred people. We also talked about some of the free and paid services from BlitzMetrics (Dennis company).This interview was first released on the FIR podcast network, and has now been released as episode #20 of Talking About Everything with Harry Hawk..
FIR Notes & Links:
The following is excepted from the FIR website: "While digital marketing dollars still flow into Facebook, marketers continue to express frustration at the social network, its reduced organic reach, and its ever-shifting algorithms. BlitzMetrics Chief Technology Officer Dennis Yu has a different perspective. A longtime Facebook marketing expert, Dennis believes good content can thrive organically on Facebook but that PR needs to adopt paid amplification of messages. He also makes the case that paid reach via Facebook should be seen as a gateway to using Google and other similar services (e.g., promoted tweets) to amplify messages, and that these buys should be aggregated for a more comprehensive analysis. They’re not traditional ads, however, and should not be viewed that way. They can, however, contribute to ROI and other success metrics." You can visit the FIR website at this link.
Talking About the Power of Facebook with Dennis Yu
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