A special BONUS show. Harry Hawk talks with Dr. Freberg about students and social media. How she teaches social media, and how students react to "having" to use social media as part of a classroom activity or as homework, and how that differs from using it with their friends. Karen also talks about how she teaches communications and PR and includes some of the social media lesson plans and exercises in her courses. Dr. Freberg uses Twitter, SnapChat and Facebook in her classroom. Harry and Karen also mention University of Cincinnati President Dr. Ono and his stellar use of Twitter. Dr. Karen Freberg teaches communications, PR and Social Media at the University of Louisville. She is @kfreberg on Twitter. #HighEd
How do collge age students "take" to social media studies? They might think it is easy but according to Dr. Freberg, "it's the hardest course they will have to take." It's one thing to snapchat with your friends, it's a totally different matter to be the public interface for a brand.
Harry talks with Dr. Karen Freberg who is an Asst. Prof. At University of Louisville in strategic communications and an adjunct Prof. Online in the graduate Marketing Communications program at West Virginia University.
Harry said, "I'm excited to talk with Karen about the use of targeted social and socially curated published content as it applies to crisis communications, PR, and reputation management. I'm also interested in talking about how students can make use of social media tools for their personal branding, and her insights on the value of students engaging in the process of crisis management planning for their personal brands."
Prof. Freberg has active research in public relations, reputation management, social media and crisis communications.
How do collge age students "take" to social media studies? They might think it is easy but according to Dr. Freberg, "it's the hardest course they will have to take." It's one thing to snapchat with your friends, it's a totally different matter to be the public interface for a brand.
Harry talks with Dr. Karen Freberg who is an Asst. Prof. At University of Louisville in strategic communications and an adjunct Prof. Online in the graduate Marketing Communications program at West Virginia University.
Harry said, "I'm excited to talk with Karen about the use of targeted social and socially curated published content as it applies to crisis communications, PR, and reputation management. I'm also interested in talking about how students can make use of social media tools for their personal branding, and her insights on the value of students engaging in the process of crisis management planning for their personal brands."
Prof. Freberg has active research in public relations, reputation management, social media and crisis communications.
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