Join Harry and Tommy for a farm fresh 1 hour and 40 minute conversation that will leave you wanting to quit your marketing job so you start a farm (just so you can create the marketing for it).
While being interviewed by Harry Hawk Mr. Alderman expressed interest in Podcasting and has subsequently created a podcast. It is clear that he has a spirit of exploration and is eager to try and experiment with new modes of communication.
Harry and Tommy talk about Chickens, American Guinea Hogs, and the power of social media. Tommy lives with his family on land that has been in his family for generations. At the time his post has been made Adlerman Farms has more than 1.3 million views on YouTube, about 7k subscribers and nearly 12k views of their channel's welcome message.
You can consider that this is more views, subscribers and in general "engagement" than much larger or more famous companies/brands. For example Walgreen's has only 3,988 subscribers (but 5 Million views), and competitor Rite Aid 1,018 subscribers • 746,370 views. Radio Shack has 9,495 subscribers • 571,289 views (there are many of their commercials shared by other channels; it's hard to find their channel directly). In the world of burgers it's no better: The Shake Shack (newly public global burger brand: 371 subscribers • 34,520 views. Of course 5 Guys Burgers (there are tons of fan videos & fan reviews) but for their own channel: 39 subscribers • 9,732 views. Burger King has of 37,911 subscribers but only 666,737 views about 1/2 of Alderman Farms 1.3 Million.
The first 20 minutes of this episode appears on the FIR Podcast Network as BUILDING FENCES WITH YOUTUBE YC EPISODE 0001 -- this episode of Talking About Everything is the entire conversation nearly raw and uncut.
Soooo...I spent a lot of Inbound.org's $$$ last month, I took a lot of chances, tried a lot of things... and the results may surprise you. Welcome to my PPC ad experiment. There are many factors that can contribute to the success of an ad (e.g., copy & targeting), but the visual image(s) can have a huge impact too. They can support the ad, or even mislead the viewer...
...so which of these images do you think performed best in May?
I'm figuring out if PPC is effective in bringing new members into this community so the following questions will be answered in the next several posts. Stay tuned:
Can PPC help find new job postings and help bring in those looking for work?
Harry Hawk and Ken Ruan talk about Taco Bell, Apps, subway system key cards, self driving cars, electric cars, and the Internet Of Things.. talking about how each of those inventions adds to the richness of our lives, and yet, can take away from us some of the freedoms we once had, or at worst, exposes us to some very long tail risks. A few times a year Harry and Ken fire up Skype and talk about some current issue in society... This sixty minute conversation is all focused on fast food, fast cars and technology failures. From a Taco Bell app that took an order when the store was closed, to a car that has a sensor problem that prevents the brakes from working we are surrounded by amazing technology that presents serious long term (aka long tail)risk.
This episode is a bit longer and a bit more rambling than typical but it's a real genuine conversation and we invite you to listen in. From ordering fast food from your smartphone to cars that brake for themselves or refuse to brake (when asked) our world is a more interesting and complex place. Do we have to accept that from time to time, our technology will have a momentary phase of frailty and abandoning it when we need it most?
Ken X. Ruan
Ken Ruan is a writer-editor-researcher-copywriter who views NYC through a pair of sociological lens. He is obsessed with visual design and advertisement composition. Constantly scrutinizing social class, status, law and the inconstancy of our digital age, he has written extensively about urban sociology, millennial angst and class and social status. He is excited to partner with Harry S. Hawk in exposing the shifting landscape of digital marketing.
Harry Hawk talks to Kimberly about the future of advertising technology. Learn how AdTech helps build relationships between consumers and brands. Using geographic, demographic and psychographic segmentation consumers can be targeted consistently even if they own or use multiple devices. Kim Glaser talks about the features and functions built into the RunAds.com software.
Episode #13: Mobile Ad Targeting with Kimberly Glaser
Overtime: Bonus Conversations:
AdTech Reaches Across Devices
It can be hard to reach someone on a mobile device because they can have or use more than one device and of course more than one desktop computer as well. Runads.com help to solve that problem. While also allowing consumers to opt-out, Runads.com platform fosters brands innovation around storytelling. Understanding AdTech basics is important for everyone including professionals in PR, marketing and advertising to average citizens.
Ad Tech for Public Relations
While AdTech can be used to push transactional "buy now" ads... Harry Hawk feels its real value is sharing impactful and relevant stories to different sets of stakeholders. Harry feels thinking about AdTech as only about making sales is like thinking about marriage as only about sex; that would be limiting and short sighted.
Overtime
After their 20 minute conversation, Kimberly agreed to some overtime discussion which covers even more topics including Entanglement, storytelling and more.
An old friend of mine, Raymond Cromwell, made a post on Google+ talking about serious gamers vs. casual gamers. He pointed out that serious gamers buy expensive consoles and buy games than run $50 to $60... which isn't surprising since some games can cost 1/2 Billion (USD) to develop.. much like some large budget movies. Casual gamers play more affordable games on many devices including mobile phones and tablets. Consoles are powerful, but mobile gaming has a far more interesting feature for any brand exploring digital marketing & entanglement: Better Ecosystem Integration (EI) & Geo-Fenced Ecosystem Integration (GFEI).
Mobile Gaming Can Connect Consumers and Brands:
When a consumer visits a store, mall, or even a town or resort there are many ways that brands and gamers can share and benefit from that visit with real time GFEI (geo-fenced ecosystem integration) with permission, transparency, and honesty.
Unlock levels and abilities (special levels for Universal Studios or Six Flags)
Award special tools: guns, potions, cars, birds or what have you (Think: Sears, Walmart, Brookstone & Dicks Sporting Goods)
Award special badges within the game or present them via social networks
(awarded by the brand but co-branded with the game)
Reveal custom leaderboards (based on location, social graph, etc.)
Rewards in RL (real life): free products, samples, and discounts (good for every merchant, as well as theme parks, airlines, and transit companies).
Support Entanglement: rewards, bonuses and other gifts for starting game play long before consumers arrive at a location, and long after they leave.
All of the unlocked and awarded elements can be set to work only when at the location (Starbucks or Dunkin Donuts), or they can be set to remain active for a limited time (encouraging repeat visits).
Using time-outs to force re-visits may seem appealing, I believe it is wrong in general to give and then take away something from a consumer within a narrow slice of time; your millage may vary.
Awarded elements, levels, etc. should stay active as long as the consumer remains active within the game and connected to the brand. This is an excellent measure of entanglement.
What is Ecosystem Integration (EI):
Mobile and console games can integrate into home media systems. Mobile and fixed gaming can certainly share information and data with a social media network, or make use of Cloud storage. It is technically possible to link console game play to mobile game play -- allowing rewards, benefits and bonuses to flow from one system to the other. It is also possible to link a user's geographic movements to a game so that game play, rewards, points and payoffs can be based on where, when or how users travel.
Real Time Mobile EI & GFEI:
Mobile gaming offers a real difference with real time EI and Geo-Fenced EI (GFEI) opportunities for casual gamers and the brands they like and admire. Digital Marketing is about building 1:1 relationships between brands and consumers. Consumers who enjoy games (casually or seriously) present an amazing way to build upon that relationship when trusted brands offer EI with transparency and honesty.
Brands & Games:
Brands are always looking for ways to reward existing customers and entice new customers. GFEI, Geo-Fenced Ecosystem Integration will allow game play to be altered based on where a gamer is or has been... or where the data suggests they might go. The advantage of mobile gaming is that game play can happen in real time while a gamer is visiting or near a physical location.
Talking with Timothy French about Stefani Victoria Spears - Episode #49
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Harry’s and Austin’s next conversation as part of The Draggedy Project is with Timothy French, a dancer, choreographer, and fashion designer out of New York City whose drag persona is Stefani Victoria Spears.
