Farming with Youtuber Tommy Alderman

Join Harry and Tommy for a farm fresh 1 hour and 40 minute conversation that will leave you wanting to quit your marketing job so you start a farm (just so you can create the marketing for it). 

While being interviewed by Harry Hawk Mr. Alderman expressed interest in Podcasting and has subsequently created a podcast. It is clear that he has a spirit of exploration and is eager to try and experiment with new modes of communication.   

Harry and Tommy talk about Chickens, American Guinea Hogs, and the power of social media. Tommy lives with his family on land that has been in his family for generations. At the time his post has been made Adlerman Farms has more than 1.3 million views on YouTube, about 7k subscribers and nearly 12k views of their channel's welcome message. 

You can consider that this is more views, subscribers and in general "engagement" than much larger or more famous companies/brands. For example Walgreen's has only 3,988 subscribers (but 5 Million views), and competitor Rite Aid 1,018 subscribers • 746,370 views. Radio Shack has 9,495 subscribers • 571,289 views (there are many of their commercials shared by other channels; it's hard to find their channel directly).

In the world of burgers it's no better: The Shake Shack (newly public global burger brand: 371 subscribers • 34,520 views. Of course 5 Guys Burgers (there are tons of fan videos & fan reviews) but for their own channel: 39 subscribers • 9,732 views. Burger King has of 37,911 subscribers but only 666,737 views about 1/2 of Alderman Farms 1.3 Million. 

Links:

Alderman Farms on PinterestAlderman Farms on FacebookAlderman Farms on Google+

The first 20 minutes of this episode appears on the FIR Podcast Network as BUILDING FENCES WITH YOUTUBE YC EPISODE 0001 --  this episode of Talking About Everything is the entire conversation nearly raw and uncut. 

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Talking About Social Media with Dr. Santa J. Ono (@PrezOno)

Spring 2015

Business leaders in the Spring of 2015 (at the most senior levels) are still not using social media tools themselves (even senior PR Pros). Yet there is plenty of data suggesting that when the C-Suite uses social tools, it helps them and their teams strengthen consumer trust in their company. The sad fact is that often C-Suite executives are unwilling to learn the needed skills or are simply just risk adverse.

Game of RISK:

In academic circles these same two issues are often seen as a barrier. There are some who only see social media (especially Twitter) as a tool for youthful and trivial interactions instead of for its untapped potential: a gate-free medium that can facilitate cross generational and cross cultural communications.  

Santa J. Ono, PhD.

Dr. Ono's usage of Twitter has been recognized  as a leading example that academic leadership can harness social media to accomplish personal, professional and institutional objectives. This leadership has been recognized within the UC Community, locally in Ohio, and by researcher Dan Ziaontz.  It takes a bit of fearlessness to present yourself to your stakeholders without a safety net; it is a common perception of social media that a tiny misstep can lead to embarrassment. Dr. Ono's acclaim stems in part from his ability to market himself adeptly in the social media realm.

Ono on Social:

President Ono recommends that individuals, departments, and companies need to find their "authentic voice." My impression of Dr. Ono is that he considers authenticity of voice to be a critical requirement for using social tools like Twitter. While Dr. Ono makes use of a variety of social networks, his reputation for using Twitter is significant. Students at UC have analyzed his tweets, and he has taken their advice to heart, proving that his use and command of Twitter are both dynamic and evolving. He informed me during the interview that a student in Canada is analyzing his Tweets as part of his PhD. research

Biography:

"Santa J. Ono is the 28th President of the University of Cincinnati, one of the nation’s top 30 public research universities. An avid user of social media, he is also an accomplished researcher in eye disease.  A new book called #FollowtheLeader (Lessons in Social Media Success from #HigherEd CEOs) says that with his use of Twitter, Dr.Ono “epitomizes the institutional champion” – 'highlighting his university’s achievements, both academic and non-academic, interacting with key stakeholders, including students, faculty, staff, alumni, and partners; and also serving as ‘cheerleader-in-chief’ whenever possible.' "

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PUT is Down - America's changing relationship with Television

So in America more and more homes only have high speed internet -- that means no cable TV subscription. This was written about in MediaPost.com by Wayne Friedman in an article called Broadband-Only Home Accellerate Cable TV declines.

PUT???

PUT is the acronym for People Using Television. Since Nielsen started counting broadband only homes in 2013, the broadband only category has grown to be "2.7% of the sample size."That's not a huge number but it is growing and it's bigger when they look at younger viewers where it's down about 7%.

Local TV Should Be Free!!

Let's face it, the old ad driven model of TV was fairly reasonable. You watched TV and you watched Ads; now you pay to get cable and you STILL have to watch Ads. That the FCC allows TV stations to charge cable companies for local TV doesn't harm their ad revenue -- since it keeps people watching their shows, stations are paid by their advertisers and they get to do FCC Approved Double-Dip.

Stop: FCC Approved Double-Dib

The good news is that you don't need an act of Congress to stop this double-dip. Just get a $50 or less digital antenna; it is a one time cost and once again your local TV will be free. Then use Hulu, Netflix or Amazon Prime, Apple iTunes or Google Play to get all the other shows you want; or watch them on YouTube, or the networks web sites.

Back to the Fireplace

Of course if you don't want to spend any money you can go back to the good old days and start watching your food cook by the fireside.

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