Karen Freberg teaches social media to college students

A special BONUS show. Harry Hawk talks with Dr. Freberg about students and social media. How she teaches social media, and how students react to "having" to use social media as part of a classroom activity or as homework, and how that differs from using it with their friends. Karen also talks about how she teaches communications and PR and includes some of the social media lesson plans and exercises in her courses. Dr. Freberg uses Twitter, SnapChat and Facebook in her classroom. Harry and Karen also mention University of Cincinnati President Dr. Ono and his stellar use of Twitter. Dr. Karen Freberg teaches communications, PR and Social Media at the University of Louisville. She is @kfreberg on Twitter. #HighEd

How do collge age students "take" to social media studies? They might think it is easy but according to Dr. Freberg, "it's the hardest course they will have to take." It's one thing to snapchat with your friends, it's a totally different matter to be the public interface for a brand.

Harry talks with Dr. Karen Freberg who is an Asst. Prof. At University of Louisville  in strategic communications  and an adjunct Prof. Online in the graduate Marketing Communications program at West Virginia University.

Harry said, "I'm excited to talk with Karen about the use of targeted social and socially curated published content as it applies to crisis communications, PR, and reputation management. I'm also interested in talking about how students can make use of social media tools for their personal branding, and her insights on the value of students engaging in the process of crisis management planning for their personal brands."

Prof. Freberg has active research in public relations, reputation management, social media and crisis communications.

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FIR Interview with Dennis Yu of BlitzMetrics

Dennis Yu knows Facebook Marketing

The fine folks (Neville & Shel) over at the FIR Podcast Network have been entertaining my own musing on the paid, targeted, and re-targeted uses of Facebook for years. They were kind enough introduce me to Dennis Yu who is the CTO (and Co-Founder) at BlitzMetrics.

Talking With Dennis About Reach

You will hear a lot of people "projecting" their opinions on Facebook's motives for offering paid reach and the reports that organic reach is down. To most it is a conspiracy theory; Dennis (and I) believe that the truth is far different; that Facebook is putting users first and quality organic content still has amazing reach.

Don't forget to Target, Re-Target and Boost

 Dennis spend a lot of time talking to me about the ins & outs of targeting, re-targeting, and the use of micro efforts that can reach as few as a few hundred people. We also talked about some of the free and paid services from BlitzMetrics (Dennis company).

This interview was first released on the FIR podcast network, and has now been released as episode #20 of Talking About Everything with Harry Hawk..

FIR Notes & Links:

The following is excepted from the FIR website: "While digital marketing dollars still flow into Facebook, marketers continue to express frustration at the social network, its reduced organic reach, and its ever-shifting algorithms. BlitzMetrics Chief Technology Officer Dennis Yu has a different perspective. A longtime Facebook marketing expert, Dennis believes good content can thrive organically on Facebook but that PR needs to adopt paid amplification of messages. He also makes the case that paid reach via Facebook should be seen as a gateway to using Google and other similar services (e.g., promoted tweets) to amplify messages, and that these buys should be aggregated for a more comprehensive analysis. They’re not traditional ads, however, and should not be viewed that way. They can, however, contribute to ROI and other success metrics." You can visit the FIR website at this link.

Talking About the Power of Facebook with Dennis Yu

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Danny Meyer, Patrick Martin & Jean Paul remember Josh Ozersky

Josh Ozersky was a friend of mine.. and he was not always present in my life but he was always a presence. He introduced me to 100's of people, from the famous to the infamous. He invited me to a competition where I won the best burger award, and so many other things. In this interview you will hear from Union Square Hospitality head Danny H Meyer (@dhmeyer), Jean-Paul the Executive Chef at Blue Smoke (@chefjean_paul ), and Patrick Martin (@MartinsBBQ) a champion winning BBQ guy from Nashville Tn. (and one of Josh's best loved BBQ joints).  

Robbie Richter (@RobbieRichter) and I spent the morning of Saturday June 13th walking

through the Big APple BBQ talking to folks who were willing to share their memories of Josh. We interviewed Dozens of folks thanks to Robbie's ability to open doors.

This is the first in a series of short releases and a full length episode will come out in due course. You can think of this as a miniseries about memories of Josh! As Josh often said when asked about eating vegetables, "The FAT, that's the meat, the Meat, that's the Vegetables..."

LINKS:

Josh Ozersky (Wikipedia)
Josh Ozersky was the food world’s master provocateur (Wash. Post)

Union Sq Hospitalty Group

Martin's Bar-B-Que joint | Official Website

Blue Smoke

 

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What is TWIP? Talking with Lauren Koenig

This week I talk with TWIP's Lauren Koenig about travel, how people differ in their behavior while traveling, and who makes the best traveling companions.

I have noticed that as I have traveled with people whom I know well and respect… at times that feeling of respect has been replaced with anger, frustration or just  annoyance. We may be friends, family, colleagues or even lovers but well, we are not well suited to travel together.

Episode:

Overtime episode:

Lauren Koenig has has noticed this problem as well.. and many other minor details I hadn’t thought about, from when someone wants to eat breakfast, to what someone wants to do in the evening. Of course Lauren hasn’t just noticed this problem, Lauren has decided to do something about. Her solution is TWIP.co.

TWIP.co is a “pre-launch” mode as I write this and is hopefully coming to the market soon. It is a place for people to find other folks to travel with and/or where they can book tours offered by TWIP with a “curated” group of strangers who like a dating site, have been matched but not for chemistry, but rather for for travel compatibility.

Lauren’s Bio:

Company founder and Twip CEO, Lauren A. Koenig grew up in the Midwest. Educated at Ball State University while holding a 4-year Presidential Scholarship, she left her hometown of Chicago at the invitation of the French Ministry of Education to teach English.

Lauren welcomed the challenge of working abroad; travel became a hallmark of her early and future stage development. Returning to Chicago, she worked for Anita Dee Yacht Charters before joining The International Kitchen, the leading provider of cooking school vacations covering Italy, France and Spain.
The travel market is becoming increasingly cluttered thereby enabling TWIP's unique competitive advantage to stand out from the pack.

Twip offers travelers the opportunity to travel to the most interesting countries in the world, discovering global events and exciting, exclusive adventures. While importantly, being compatible with each travelers previously identified needs.

As of Spring 2015, Lauren is an Alumni of the Women's StartUp Lab Accelerator in San Francisco, California.
Lauren can be reached at Lauren@twip.co.

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Reaching Every Marketer on Earth - Can PPC Help Scale Inbound?

Soooo...I spent a lot of Inbound.org's $$$ last month, I took a lot of chances, tried a lot of things... and the results may surprise you. Welcome to my PPC ad experiment. There are many factors that can contribute to the success of an ad (e.g., copy & targeting), but the visual image(s) can have a huge impact too. They can support the ad, or even mislead the viewer... 

...so which of these images do you think performed best in May? 

I'm figuring out if PPC is effective in bringing new members into this community so the following questions will be answered in the next several posts. Stay tuned:

1. Can PPC help find new job postings and help bring in those looking for work?
2. What ads work best?
3. What countries can or should we target?
4. What is "the Truth" in terms of stats? 

Read the rest of the article on Inbound.org

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Talking with Nathan Thursfield the boy with the super model nose!

Nathan Thursfield has transformed his face with a nose job, which by itself isn't that remarkable. Yet, because he choose to have his nose remade to look like the nose of Katie Price, a UK Reality TV star and model the media has grabbed a hold of Nathan's story.

I wanted to speak with Nathan about his own journey and learn more about the story behind the story, and learn about what makes Nathan live, love and prosper. What is it like to be caught up in the media swirl?

I am incredibly proud that Mr. Thursfield had the courage of his convictions to make the changes to himself that has helped boost is confidence and grow his happiness. Still I'm amused that the media has made so much of what amounts to a simple nose job, Nathan however has an interesting and compelling journey. Expensive surgery may not sound "courageous" nor the mythical hero's journey. We learn how love at 15 and later surgery transformed Nathan with confidence.
During the interview we talked about the Diane Sawyer interview with Caitlyn Jenner who still was identifying as Bruce. It is hard to juxtapose the life long struggle of Caitlyn with a teenage Nathan who was able to come out and come into his own without waiting decades... but I think is a sign of our times. Happiness awaits us all. We should embrace the transformations that let us thrive.

Links:
Nathan on Twitter
Nathan on Facebook
Email: naththursfield@live.com

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Talking with Ken Ruan about Taco Bell and Techno Failure

Harry Hawk and Ken Ruan talk about Taco Bell, Apps, subway system key cards, self driving cars, electric cars, and the Internet Of Things.. talking about how each of those inventions adds to the richness of our lives, and yet, can take away from us some of the freedoms we once had, or at worst, exposes us to some very long tail risks. A few times a year Harry and Ken fire up Skype and talk about some current issue in society... This sixty minute conversation is all focused on fast food, fast cars and technology failures. From a Taco Bell app that took an order when the store was closed, to a car that has a sensor problem that prevents the brakes from working we are surrounded by amazing technology that presents serious long term (aka long tail)risk.

This episode is a bit longer and a bit more rambling than typical but it's a real genuine conversation and we invite you to listen in. From ordering fast food from your smartphone to cars that brake for themselves or refuse to brake (when asked) our world is a more interesting and complex place. Do we have to accept that from time to time, our technology will have a momentary phase of frailty and abandoning it when we need it most?

Ken X. Ruan

Ken Ruan is a writer-editor-researcher-copywriter who views NYC through a pair of sociological lens. He is obsessed with visual design and advertisement composition. Constantly scrutinizing social class, status, law and the inconstancy of our digital age, he has written extensively about urban sociology, millennial angst and class and social status. He is excited to partner with Harry S. Hawk in exposing the shifting landscape of digital marketing.

Links:

Taco Bell

Tesla Motors

Jay Leno Shows a Ford Focus w/ a Ricardo HyBoost (video)

Ricardo (web site)

Woody Allen w/ Electric Car (Movie: Sleeper (not Bananas)

A link to a story about 3D Printing which Ken wanted you to see.

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Everette Taylor talks about online sales and growth hacking

Everette Taylor Jr. (@Everette) started marketing while he was 18 years old and attending college. He was an intern at United Way where old school marketing flourished. Everette helped them implement some digital marketing and with tangible results for United Way and his own personal brand.

It's clear that Everette's personal journey in college lead the way to his success. Everette was head of Growth at Growth Hackers and today is the CMO at StickerMule.com (@StickerMule). Everette talks more about growth hacking and about students and personal branding.

Everette's journey from student, to marketing expert really just follows his own passion, for learning, trying, experimenting and do more of what works and less of what doesn't.

Episode #16: Everette Taylor talks about online sales and growth hacking

Overtime Episode:

In this 20 minute episode we talk about everything from the companies he has worked with, the tools he uses, and the nuts and bolts of optimizing an ecommerce site. There is a 48 minute and 56 second Overtime episode for those who want to hear more of our talk. Everettte feels that all students need to work on their personal branding, it's not just about "getting famous" it's about finding jobs, and preparing for the work place of the future. Both Harry and Everette see that in the future many companies will seek to have their staff amplify their business via their employee's personal branding and personal "platform." Please subscribe on iTunes, or Stitcher Radio -- your honest review is appreciated. 

Tool Links (as mentioned by Everette)
Coming soon

LINKS:
Sticker Mule (Buy Stickers)
Button Frog (Button Maker)
Unity Over Self (Charity Fashion supporting Families with Autism.
MilliSense  (Marketing Company)
@Everette (Twitter Account)

Episode #16: (Download Link) 

Overtime: Bonus Conversations!

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Karen Freberg talks about crisis management, social media and personal branding

I talk with Dr. Karen Freberg who is an Asst. Prof. At University of Louisville  in strategic communications and an adjunct Prof. Online in the graduate Marketing Communications program at West Virginia University. Dr. Freberg is a well known expert on social media, PR, Communications and Crisis management.

I was excited to talk with Karen about the use of targeted social and socially curated published content as it applies to her area of expertise. We also talk about how she presents this topics to her students, and the surprise that a social media class isn't a cake walk but rather, for some students, “the hardest course they will take in College.”

I'm also interested in talking about how students can make use of social media tools for their personal branding, and her insights on the value of students engaging in the process of crisis management planning for their personal brands. Prof. Freberg has active research in public relations, reputation management, social media and crisis communications. We also talk about @DennisYu and how he has provided advise and has been a guest lecturer for Karen (listen to my FIR Interview w/ Dennis).

Are you student who is thinking about learning the "academic" side of social media? Are you an educator or corporate trainer who teaches social media? My entire interview and conversation ran about 75 minutes; I created a special 41 minute "edit" that just focuses on students who are learning social media.

This can be students who are in a communications program, learning about marketing, PR or advertising but it would also apply to students who are learning how to build social media into their profession. A great example is any student studying hospitality or tourism will need to include classes on social media marketing along with more traditional courses like hotel operations, and cost controls. 

Please checkout my special student "episode"100% focused on student use of social culled from Dr. Freberg and my discussion. To listen, click here.

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Cruising: 1970 Chevy Impala 350 Custom Coupe

Coupe of Pleasure

This one is blue; mine was Gray.. and probably has simplier rims, and no wheel well covers. .. and only a single exhaust. You can see the iconic "Notch" in the rear deck lid and if you can image, the rear and front of the car were of a similar length.. and there was plenty of room in that car to get into trouble. I got mine for $900 in 1977 with about 95,000 miles on it. That car took good care of me, and got me into and out of a lot of trouble from fire and ice, to snow, skiing and amazing full 360 degree skids.. I really learned how to pull myself out of a skid in that car.. let me tell YOU!

Many lessons were learned at the wheel of my custom coupe.

Which Car Is Mine?

It's hard to know (or really remember) what exact model (power train) I had. I recall the car had a 10.5:1 compression but there isn't anything in the specs at that size.. and I recall it was a 2 barrell carb so in the episode I have probally indicated the wrong engine configuration. I think this is the car I had -->> My Impala (1970) 350 Custom Coupe. Also I think I was wrong in the listed stop speed which seems to be 167 for 3rd gear; although this site claims a 112 top speed for one model (and 0-60 in 9.5 seconds). The most I ever did was 115 MPH... which was fast enough. This car is 3968 lbs whereas in the episode I note 4004 lbs.. either way with me the car weighted over 2 tons.

My car was more like this one -->

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